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# Quantifiable Results: Why Your Business Should Invest In An Search Engine Optimisation Strategy You’re always looking for ways to remain in competition with your competitors. Whether you’re competing against a midsized business or large corporation, it can be challenging to stand out from other companies. SEO levels the playing field. The digital era is on the horizon. Keep up with the advancements and you will stay ahead of the competitors. SEO is the practice of increasing the quantity and quality of website traffic through a strategy based on optimizing for organic results in a search engine. This can be done through a variety of methods that all require planning, but that all boil down to this: getting the right material in front of the right user. ![SEO Specialists](https://gazhall.com/images/local-seo.jpg) ## Technical SEO Advice GSC is the most important tool to use to optimize your website's SEO. No matter what industry your brand or company is in, the principles of technical SEO have never been more important. There are many elements that may appear totally fine on the surface, without meeting the strict requirements and ranking factors of search engines such as Google. Site load speed is a major search ranking factor so its important to run pagespeed tests and ensure key pages load in an optimal time. The range of services of a [Hull Marketing Agency](https://searchauthority.co.uk/locations/marketing-agency-hull.html) includes both off-page and on-page SEO optimization. ## Content Helps You Get Found Gaz Hall, on of the UK's leading SEO Consultants, says: While most SEO experts agree that content is an important part of SEO strategy, there seem to be varying definitions for what “great” means, and even mixed ideas about how important highly skilled content writing actually is. The more effective content writing tools for SEO, the better the chances of ranking on top of Google. SEO content is web content written for search visibility and SEO ranking. It attracts search engine traffic and ensures your website content is relevant and easy to understand. When your content is optimized, it is easy to find it on the top list of search engine results. If the content on a page is outdated, remove it! However, you may have had some valuable links to that page. You want to make sure you still benefit from these links, even though the page doesn’t exist any longer, so you should redirect the URL. There are many different things a [Belfast SEO Company](https://searchauthority.co.uk/locations/seo-belfast.html) can do for you. ## Conduct A Competitive Analysis Good analysis of your competitors’ SEO can reveal lots of things about SEO in your niche more generally. You stand to gain a lot from acquiring insight into your competitors – knowledge you can use to develop as well as market your products to your target customers. It is through studying your competition that you can also formulate viable SEO strategies. Some businesses think it is best to get on with their own plans and ignore the competition. Others become obsessed with tracking the actions of competitors (often using underhand or illegal methods). Many businesses are happy simply to track the competition, copying their moves and reacting to changes. It is important to know how your customers view you in comparison to your competition. A competitor analysis will give you a better idea of what services are currently available to your target customer and what areas are being neglected. Unless you want to become a [Cardiff SEO Agency](https://searchauthority.co.uk/locations/seo-cardiff.html) yourself, there is no point in spending your time trying to keep up with Googles changes. ## Why Keyword Relevancy Is So Critical For Search Engine Optimization You’ve just received a bid for getting help with your SEO, and on the bid, you see something like “Keyword Research” or “Keyword Analysis”. In your mind, you are thinking, “I know what my keywords are. Why do we need to more keyword research, and why do we need to do it every month?” The simple answer, just like in life the words you use matter, and in SEO they matter more than you may ever understand. Long tail keywords comprise much of the lowest part of the search demand curve. They are lengthy, very specific keywords that are often in the form of a question or a long, complete sentence. As such, each individual keyword has a very low search volume. Keyword research can help you prioritize your keywords. If you have a small or new site and your competition on a particular search term are sites like Wikipedia and Amazon, ranking for that term might be a long-term goal or lower priority. At the same time, work on other more attainable keywords in the short term. Competitive keyword analysis - sometimes called keyword gap analysis – is a process of identifying valuable keywords that your competitors rank highly for, which you don't. A recommended [Birmingham SEO Specialist](https://searchauthority.co.uk/locations/seo-birmingham.html) will be on top of all the changes and can take the burden of ensuring your content ranks well off your hands. ## Important SEO Statistics Here are direct insights into just how effective search engine optimization and different SEO strategies can be with a series of search engine optimization statistics. - The top-ranking page gets the most search traffic only 49% of the time. - 92.42% of keywords get ten monthly searches or fewer. - 68% of online experiences begin with a search engine. - 76% of people who search on their smartphones for something nearby visit a business within a day. - The average top-ranking page also ranks in the top 10 search results for nearly 1,000 other relevant keywords. - Approximately 75% of voice search results rank in the top 3 for that query. A professional [UK SEO Agency Providing Nationwide Coverage](https://searchauthority.co.uk/locations/) will keep themselves updated with the latest trends and techniques which are working well in the market. ## Gain High-quality Links From Other Sites Sponsored or paid links help you climb the rankings a bit faster, but what they don’t do is help your website stand out from what other people are doing. This is what makes building high authority backlinks so important – it allows you to play on your strengths and make what could potentially be a weak link shine. When more websites link back to you, they position your business as an authority on a particular service, topic, subject, etc. A backlink is a scenario where one page on the internet references a page on your website and includes a clickable link to access that page. Backlinks bring direct traffic to your website and that traffic can turn into a conversion on your site and this is probably the second most popular benefit – it’s great to see a backlink on an external site generating sales for you. With a [York SEO Company](https://searchauthority.co.uk/locations/seo-york.html) ensuring the success of your online marketing program, you can focus your attention back on running your business. ## Local SEO Initiatives Are you doing local SEO for a business based in a small town? If you're running a local business or thinking of starting one, getting a lot of exposure can be tricky. You might get by on the odd ad, but without a good online presence, you're unlikely to beat your competitors where people love to buy locally. If you search Google for any important keywords related to your business and a map with 3 listings appears underneath it (also known as a map pack), then local SEO can help you grow your business. By embracing local SEO, you can continuously get your business name out there, which is one of the best ways to market your services. Working with a [Hull SEO Agency](https://searchauthority.co.uk/locations/seo-hull.html) can be extremely beneficial to your business. ## Improving Your International Impact Why does your website require an international setup in the first place? If you want to present highly localized sites to audiences in different regions, but consolidate your domain authority, it makes sense to use subdomains. This is where multiple microsites sit under one main domain. With this structure, you have yourbusiness.com/uk, yourbusiness.com/fr and so on. Get closer to your target native search audience. Language targeting is useful when you want to approach users speaking the same language in different countries. For example, same-language countries, users who travel a lot or field specialists who are used to reading in foreign languages. On the contrary, targeting users in a particular country is usually more precise and efficient than targeting users by their language. A [Coventry SEO Agency](https://searchauthority.co.uk/locations/seo-coventry.html) can spend years learning how to analyse data in order to improve content and help businesses grow. It is vital to provide training to technical, design, content, and marketing teams, and reinforce it on a regular basis. A successful enterprise SEO implementation will find ways to inject SEO knowledge into existing training programs and identify internal evangelists to broadly distribute the messages. Training needs to be comprehensive, consistent, and continuous. I drank the punch and no longer operate under the delusion that online marketing equals Search Engine Optimisation. Stumble upon supplementary facts about SEO Specialists on this [Wikipedia](https://en.wikipedia.org/wiki/Search_engine_optimization) entry. ## Related Articles: [Extra Insight With Regard To Freelance SEO Consultants](https://md.chaospott.de/s/ogR4Jj8uf#) [More Findings On SEO Consultancies](https://doc.anagora.org/s/KgpiIshYc#) [More Background Information On Freelance SEO Consultants](https://www.flexsocialbox.com/read-blog/21655) [Further Information On SEO Consultancies](https://whoosmind.com/read-blog/36850) [Supplementary Information On SEO Consultants](https://www.taekwondomonfils.com/board/board_topic/5750834/6574651.htm) [More Background Insight On Search Engine Optimisation Consultants](https://gracebook.app/blogs/24587/Lower-Your-Cost-Base-Getting-Into-SEO-For-The-Long) [More Information With Regard To SEO Specialists](https://wutdawut.com/read-blog/18906)