1. - [ ] Why are data quality assurance and data quality consulting valuable?
[https://dataqix.com/data-quality-management/](https://) is an initiative that aims to ensure the integrity and credibility of data based on pre-defined standards. This helps in reducing errors and increasing reliability of data. A lot of companies also use the benefits of data quality consulting. In such cases, data problems are identified, best practices for handling data are recommended, and customized solutions are put in place to solve the data quality issues faced by the company.